Wednesday, May 22, 2019

Innovative 'Veere Di Wedding' Promotions at INOX
Saturday, June 2, 2018 - 6:24:13 PM - By News Bureau
Share With

 Top news
Ruchikaa Kapoor, Sr.Vice President, Balaji Telefilms.Ltd.
MUMBAI : INOX Leisure Ltd., India's leading multiplex chain, is giving a slice of an upcoming movie 'Veere Di Wedding' to its guests. Movie buffs walking in at various INOX cinemas will get to visit a larger than life wedding set created especially for promoting the movie.

Keeping to the theme of the movie, guests coming to INOX at various locations will get to experience an extravagant wedding celebration right from the traditional 'mehendiwaalis', bridal makeovers, 'mithais' and finally the wedding decoration.

Not just that, the multiplex has also planned a women's only special screening for the movie at one of their properties.

Ruchikaa Kapoor, Sr.Vice President, Balaji Telefilms.Ltd, says, "'Veere Di Wedding' is India's first girl gang entertainer and also INOX cinemas' first large scale cinema activation this year. We are absolutely thrilled and excited to associate with INOX."

Commenting on this, Saurabh Varma - Chief Marketing Officer, INOX Leisure Ltd., says, "INOX always strives to offer delight and a happy experience to its patrons. 'Veere Di Wedding' has caught the eye of the audience even before its release. We wanted our guests to enjoy an experience of the actual movie which will only entice them to come and watch the actual movie in the theatres."

Veere Di Wedding is Indian Hindi female buddy comedy film, directed by Shashanka Ghosh. The film is co-produced by Rhea Kapoor, Ekta Kapoor and Nikhil Dwivedi and stars Kareena Kapoor, Sonam Kapoor, Swara Bhaskar and Shikha Talsania in lead roles, as four friends attending a wedding.

About INOX Leisure Limited
INOX Leisure Limited (INOX) is amongst India's largest multiplex chains with 124 multiplexes and 496 screens in 61 cities. INOX has redefined movie experiences in India making it truly 7-star. Each INOX property is unique with its own distinct architecture and aesthetics. INOX boasts of bringing the very latest in projection and audio technology, plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef, designer staff uniforms and many more. For easy and convenient ticket booking, INOX offers online booking on and through its smart phone applications across Android and Apple platforms.
Veere Di Wedding
Ruchikaa Kapoor
Sr.Vice President
Balaji Telefilms.Ltd
Saurabh Varma - Chief Marketing Officer
INOX Leisure Ltd