Sunday, May 27, 2018

Former Adfactors senior VP Hemant Batra Launches New Firm
Sunday, April 29, 2018 - 3:47:46 PM - By NEWS BUREAU
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Hemant Batra now heads Veritas Reputation PR
MUMBAI: A leading Public Relations personality, Hemant Batra, has moved on from his role as senior VP, Adfactors PR to start his own firm. The new venture is 'Veritas Reputation PR', and it has set a goal - of capturing a significant share of India’s banking, financial services and insurance (BFSI) sector business.

“VRPR aims to occupy this space by offering an effective, high-quality option to institutions and corporations in the BFSI space,” media reports quoted Hemant Batra as having said. “We aim to be among the top three PR companies in India for BFSI sector, before the end of 2019,” the media reports said.

VRPR, which launched earlier in May 2018, is off to a running start, thanks to its acquisition of the agency Prime Communique — a deal that comes with the right to handle the boutique firm’s current accounts, according to Hemant Batra. Prime Communique’s owner Mansi Sheth has joined VRPR, joining a team with extensive experience in issues management and crisis communications, media reports quoted him as having said.

The firm, which will serve a range of industries including pharmaceutical, fintech and others, will serve clients with an integrated approach to PR, leveraging traditional and digital mediums, said Hemant Batra. VRPR will have operations in Mumbai, Delhi and Bangalore.

Hemant Batra brings to VRPR 18 years of experience at Adfactors, which he joined just two years after the agency’s launch. He is credited with helping build the agency’s financial products practice, working with the State Bank of India and Bombay Stock Exchange among others during his tenure.
Veritas Reputation PR
Hemant Batra
Adfactors PR
Prime Communique
Mansi Sheth